Role
Senior Designer
Illustrator

Agency
Red Antler

Scope
Naming
Brand Strategy
Brand Identity
Brand Messaging
Packaging

Happy Wolf provides school-safe, fridge-fresh bars made with wildly simple ingredients. Nothing weird, nothing fake, only real ingredients like the kind you use in your kitchen.

Our job was to build a brand that stood out as a new standard in snacking but was fun enough to appeal to kids. Starting with the name, we created a brand that combines wholesomeness and trust with joyful exuberance. Our playfully illustrated wolves drive visual appeal for kids while hinting at a wildness that’s the antithesis of processed food.