ScopeBrand Strategy
Brand Identity
Brand Messaging
Art Direction
Digital
Content Campaign
GTM Strategy
Meet Matic, the first truly smart home robot. Matic can sense and solve dry and wet messes—no babysitting required. It learns your floor surfaces and cleaning preferences and can auto-toggle between mopping and vacuuming, making it an essential player in tackling the evolving messiness of everyday life.
With on-device cameras and the ability to respond to commands, Matic needed an emotionally resonant brand to live up to its many technical feats. Our work shows Matic effortlessly coexisting with busy families—cleaning and thinking like a human.
We created an identity system that highlights Matic’s innovative design and advanced behaviors, with an overall tonality that strikes a balance between intelligence and sensitivity.
